Recently a friend made me aware that companies should have a BHAG, a Big Hairy Audacious Goal to be successful and to motivate employees! I found this a rather intriguing way of looking at things and this article on Wikipedia gives some details and also some good examples of BHAGs.
BHAGs in the wireless domain I can see today are for example:
- David Wood’s vision of Symbian to become the most widely used operating system in the world.
- Nokia’s mission to become an Internet company.
What about your company? Do you have a BHAG?