It’s an interesting move but I still haven’t figured out the real reasons for it… I think it’s more than just a new marketing strategy. Has there been a struggle about the rights to the name? Anyone?
Removing "3GSM" from the name of the conference opens up a number of interesting possibilities for the congress to develop in the future. The official statement for the re-branding is:
"The GSMA is rebranding the 3GSM World Congress and its sister event in
Asia to reflect their role encouraging the development of compelling
new mobile services for end-users."
I am not quite sure how the re-branding will help that goal!? Anyone? By removing "3GSM" from the name the congress might open up potentially for other technologies to be also present. We saw a bit of this already this year with a number of people showing WiMAX at their booths.
Another possibility for the name change could be that the GSM Association now considers GSM and UMTS to be the world’s dominant wireless standard implying that it’s obvious that a mobile world congress can only be about this technology!?
Whatever the reasons are I am sure it’s more than what they say in their official statement. Comments welcome.