Average Revenue Per User, or ARPU, is a measure often used when discussing financial results of mobile network operators. But in this day and age, ARPU has become pretty much irrelevant as discussed here. Still it is used a lot. Finally, I've recently seen a refreshingly different approach being used by the London Times. Instead of reporting ARPU, network operator performance was assessed in market share and revenue terms. That makes a lot of sense to me!
All network operators need to build a nationwide network to compete. So comparing the market share between operators makes sense to me because each network operator has a similar network to build and support. How thoroughly and thin-meshed that network is built is another matter. That distorts the market share picture a bit. So maybe one should add the number of base stations into the equation?
As always, comments are welcome!