There are a couple of companies at this year's MWC who are proclaiming "war" on others. A war of platforms, a war of tablets, etc. etc. Quite frankly, I find such wording totally inappropriate. Here's what Wikipedia says on the term:
"War is a behavior pattern of organized violent conflict, typified by extreme aggression, societal disruption, and high mortality."
I can't get rid of the feeling that those proclaiming "war" are in reality afraid that they are not the winning team, they are not getting enough attention and thus have to use such extreme terms to create attention. In war there might be a winner and a looser, perhaps just losers so I don't think such an analogy makes sense.
In the mobile industry there can be more than one winner and competitive coexistence and competition is something to strive for as a single platform dominance means stagnation.